BY ATHLETES. FOR ATHLETES.
OUR MISSION is to inspire all athletes to reach their greatest potential and to be a constant source of innovation in athletic performance.
THE EVERYTHING BAND
AthElite Hybrid Performance Bands
A true Hybrid. The AthElite Hybrid Performance™ bands combine the durability of a thick fabric resistance band and the elasticity of a rubber resistance band. Creating a stronger, more versatile band that does not roll or pop and can be used to intensify almost any upper and lower body movement.
AthElite Dynamic Performance Bands
Our versatile Dynamic Performance™ Bands are the perfect tools for adding resistance during lifts, aiding in stretching and rehab and athletic movements. The possibilities are truly endless.
THE DREAM SHORTS + INSPIRE SPORTS BRA
Body-flattering, high-quality active wear made with love! The soft (yet supportive) fabric wicks away sweat while keeping you dry, confident, comfy and cool both in the gym and on the go.
The LUNA Seamless short features soft-as-ever fabric that hugs & compliments every curve, fitting snug for all-day wear. The Crescent Moon provides a flattering contour, giving your cheeks an extra plump you’ll LOVE.
TRAIN LIKE AN ATHLETE
Grab your performance bands and join the challenge!
Train like an athlete with our 8-week strength and performance program to improve endurance, power, speed and mobility.
Kiara A. Freeman, B.S., NSCA-CPT, PPSC, USTAF
Education: Bachelor's of Exercise Science in Human Performance & Fitness Management; USA Track & Field Coach Level 1
Professional Experience: 6 years
Specialties: Prenatal & Postpartum, Sports-Specific Training, Pain-Free Functional Training, Powerlifting
Why I Love Being a Coach: "Besides fitness being such an exciting and evergrowing field, there is something fulfulling and gratifying about helping others achieve their fullest potential. For me, personally, fitness not only gave me purpose, but it gave me physical and mental confidence. If I can lift 300lbs, I know I can mentally conquer anything. Life is about mindset. Change and evolution starts with a mind shift. Fitness requires a lot of mental stamina & an open mind to get better and stronger. I love helping men & women discover that."
Neko Freeman, M.S,. CSCS, PPSC,
Education: Master's of Kinesiology in Sports Conditioning & Adaptive Sports; U.S. Paralympic Track & Field Level 1; Certified Strength & Conditioning Specialist
Professional Experience: 10 years
Specialties: Sports-Specific Training, Speed Development, Adaptive Training, Strength & Power Training, Bodybuilding, Corrective Exercise, Pain-Free Functional Training, Conditioning
Why I Love Being a Coach: "There is no better feeling than being able to guide someone to a point that they never imagined being at physically. Not only does coaching allow you to help someone develop physiologically but mentally as well. From being more disciplined, to feeling more confident, coaching allows you to completely change someone’s life inside out. Whether it’s helping athletes reach the next level, helping Moms and Dads have the energy to play with their kids, or just helping someone be the strongest version of themselves coaching gives me a sense of fulfillment that never gets old. "