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The New Crew Sock Collection!
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The Hybrid Performance Bands
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ON SALE
The Long Dynamic
Performance Bands
2 for $30, 4 for $50
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BY ATHLETES. FOR ATHLETES.

OUR MISSION is to inspire all athletes to reach their greatest potential and to be a constant source of innovation in athletic performance.

THE EVERYTHING BAND

AthElite Hybrid Performance Bands

A true Hybrid. The AthElite Hybrid Performance™ bands combine the durability of a thick fabric resistance band and the elasticity of a rubber resistance band. Creating a stronger, more versatile band that does not roll or pop and can be used to intensify almost any upper and lower body movement.

ELITE-LEVEL PERFORMANCE

AthElite Dynamic Performance Bands

Our versatile Dynamic Performance™ Bands are the perfect tools for adding resistance during lifts, aiding in stretching and rehab and athletic movements. The possibilities are truly endless.

THE DREAM SHORTS + INSPIRE SPORTS BRA

Body-flattering, high-quality active wear made with love! The soft (yet supportive) fabric wicks away sweat while keeping you dry, confident, comfy and cool both in the gym and on the go.

THE LUNA
SEAMLESS SHORT

The LUNA Seamless short features soft-as-ever fabric that hugs & compliments every curve, fitting snug for all-day wear. The Crescent Moon provides a flattering contour, giving your cheeks an extra plump you’ll LOVE.

TRAIN LIKE AN ATHLETE

Grab your performance bands and join the challenge!

Train like an athlete with our 8-week strength and performance program to improve endurance, power, speed and mobility.